The intent of Zerow is to help the consumer start a zero waste lifestyle. The goal of the project is to bring the Zero Waste Concept across as a modern and hip lifestyle in order to attract a younger audience. Zerow is making the start to a zero waste lifestyle accessible. The app connects the consumer with the zero waste community as well as provides tips and tricks for a successful zero waste journey. The short animation movie teaches the consumer facts about waste reduction. My responsibilities of the project were the branding, app design, illustrations and the strategy of the animations. The movie animation was outsourced.
