Blumen und Bücher

Rebranding Conceptual

The goal of this redesign was to change the client’s target group to a younger urban demographic. Keeping a sans serif font and the original color from the corporate design ensures that the brand is still recognizable. The new approach of the brand is to sell interior design books, interior design pieces and of course flowers/plants. The letters B&B stand for the words Blumen und Bücher (Flowers and Books) instead of “Bestens bedient” (well served).
B&B Logo Web Ella